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Website Personalization Playmaker

Learn how to Personalize your Website

Get the proven step-by-step framework including specific experiences you should launch as you build your personalization program.

Website personalization playmaker

Chapter 1: Build Your Base

Start Chapter 1

ABM Course Chapter 1

Chapter 2: (Company) Size Matters

Start Chapter 2

Personalization Chapter 2

Chapter 3: Building Buyer Journeys

Start Chapter 3

Personalization Chapter 3 Building Buyer Journeys

Chapter 4: Let's get Vertical

Start Chapter 4

Personalization Chapter 4

Chapter 5: Optimizing Paid Traffic

Start Chapter 5

ABM Course - Chapter 5

Chapter 6: New Phone, Who Dis (aka Mobile Optimization)

Start Chapter 6

ABM Course Chapter 6

Chapter 7: Oh Behave!

Start Chapter 7

ABM Course Chapter 7

Chapter 8: Buyer Personas

Start Chapter 8

ABM course - chapter 8
Learn | Connect | Unlock

Unlock all the exclusive templates by joining the community purpose-built for modern marketers

We've created ready-to-use templates that you can use to immediately action the concepts shared in the Academy. These templates are only available to members of the M2 Community.

What M2 members get

Approved members get access to...

  • Slack channels & DMs with vetted peers

  • In-person dinners with local peers

  • Virtual roundtables to share learnings

  • Access to proven playbooks from community members

Ready to join other marketers from these B2B brands?

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Yes, I want to join M2!

Apply through the form here. Our community team will review your application within 2 working days.

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