Steal These ABM Plays: 6 Account Based Marketing Case Studies for Demand Generation

Most account-based marketing case studies tell you who won. Few explain how they did it.

Marketers don’t need another list of ROI metrics. They need proof of how an ABM strategy turns into pipeline.

This post does exactly that. Each example breaks down the narrative, tactics, and tools behind real ABM success, from smarter targeting to AI-powered personalization. Every brand featured here used Mutiny as their platform to make their ABM program faster, clearer, and more human.

Let’s see how six teams did it. And how you can, too.

1- Simpro: Scaling Personalization and Influencing $640K ARR

Service management software Simpro had a team with a dream most enterprise marketers quietly share: scale personalization across every brand, region, and buying stage, without hiring an army to do it.

The challenge?

Four brands, thousands of target accounts, and one small marketing team trying to make it all feel personal. They weren’t short on data. They were short on connection.

So they turned to Mutiny to bridge that gap by connecting audience insights directly to its ABM program. The goal wasn’t just personalization. It was operationalized intelligence.

Instead of launching static campaigns, the team began running experiments to learn what actually moved the buyer journey.

The shift from static campaigns to personalized journeys paid off fast.

Demo-request conversion rates jumped 142% year over year, driving $640K in incremental ARR. Even better, engagement surged among strategic and competitor accounts.

Simpro scaled personalization and redefined efficiency, proving that growth doesn’t always come from hiring more people. It comes from using the right platform to scale personalization.

Takeaway: Manual personalization can only get you so far. Automate 1:1 intelligence, and scale becomes effortless.

Pro Tip: Start with one segment, even a single vertical, that shows clear buying intent. Use its performance to prove value and unlock support for broader ABM personalization.

2 - Q-Centrix: Building Brand Awareness With Deep Personalization

Q-Centrix, a clinical data management company, wanted to expand into the competitive world of life sciences, specifically large pharmaceutical companies.

But there was a catch.

Pharma buyers were inundated with B2B marketing from bigger, more established players. And Q-Centrix was largely unknown in the space.

Light personalization through HubSpot emails wasn’t cutting it. Opens were low, engagement minimal. The marketing team needed a breakthrough, one that would make prospects stop scrolling and start believing.

Using Mutiny, they built a data-driven approach rooted in deep personalization and AI-driven insight. Mutiny’s Account Studio became their research engine, pulling in customer data from ZoomInfo, HubSpot, and public sources. The team trained Mutiny’s AI to surface each target account’s clinical priorities, including open trials, therapeutic areas, and research focus.

Every landing page and LinkedIn ad reflected what mattered most to each company.

The results were immediate. Click-through rates jumped 50% on LinkedIn, and Mutiny-powered campaigns drove over 2x higher CTRs than non-personalized ones. Time on page increased 160%, with visitors spending minutes instead of seconds on-site.

Prospects even shared Q-Centrix content with their leadership, a clear signal that the message was landing.

Takeaway: Successful ABM isn’t about swapping logos. It’s proving you understand the prospect’s business better than anyone else.

Pro Tip: When expanding into a new vertical, combine AI-driven insights with your own customer data. It gives every page depth, accuracy, and instant credibility.

3 - SingleStore: Turning Precision Into Pipeline

When Joel Horowitz joined SingleStore as Head of Growth Marketing, he had one mission: break into hard-to-reach high-value accounts.

The team had limited resources and an old “cast-a-wide-net” marketing strategy to overcome. In theory, big audiences meant more reach. In reality, it meant wasted effort and unclear results.

The idea was right. The process wasn’t.

Joel believed the smarter play was to align tightly with sales teams and focus on a hyper-target account list. One built for impact, not volume.

Before Mutiny, manually building custom landing pages for those accounts took nearly three months. The pace alone stalled potential sales cycles and made precision impossible.

Using Mutiny, Joel built what he calls a “sales-led growth motion.” His team worked side-by-side with account executives to identify high-value targets, then used Mutiny to design scalable templates that could be personalized in days instead of months.

The results were phenomenal. SingleStore generated more than $1M in pipeline in under six months, including roughly six strategic opportunities with $1B+ accounts that had previously been out of reach. Campaign creation time dropped from 90 days to less than a week.

The best sign of all?

Prospects started commenting on the ads themselves, a rare show of enthusiasm in B2B.

Takeaway: Clarity converts. Focused, data-driven messaging opens doors that broad campaigns never could.

Pro Tip: Turn your best marketing campaign into a template. Automation scales faster when your foundation is already proven.

4 - RevenueCat: Turning Benchmark Data Into Personalized Insight

RevenueCat’s marketing team already had a hit: a 120-page annual benchmark report downloaded by thousands of app developers. Success in self-serve lead generation was easy to measure. Proving value to enterprise accounts was a different story.

These high-value targets didn’t need more data. They needed relevance.

Cameron McAllister, Senior Paid Marketing Manager, saw the opportunity. He realized that if RevenueCat could make its benchmark data personal, every account could see exactly how they stacked up against the best.

They could also see how much revenue they were leaving on the table.

Using Mutiny, Cameron’s team turned data into discovery, transforming a successful report into a 1:1 experience that spoke directly to each prospect’s business.

The results spoke for themselves.

Enterprise leads increased 30% within three months, and target account engagement tripled, with over half of the list engaging directly. Prospects even replied to outbound messages, not to unsubscribe, but to compliment the personalization.

For RevenueCat, personalization didn’t just convert. It started conversations.

Takeaway: The best personalization doesn’t just show data. It helps decision-makers see their business in a new light.

Pro Tip: Start with one high-performing content asset and rework it for your top accounts. Personalization lands deeper when it’s built on proven value.

5 - LaunchDarkly: How Sales Alignment Scaled a 1:1 Program

At LaunchDarkly, solo ABM-er Colleen Pierre had a marketer's dream problem: sales loved her program.

Her manual, personalized landing pages worked so well that demand outpaced her one-person capacity, especially when challenged to book 30 enterprise meetings from 100+ accounts.

She didn’t panic. She systemized.

Using Mutiny, Colleen scaled her entire sales-led strategy, turning that successful, relationship-driven framework into an engine that could power personalization across all 100+ accounts at once.

In less than 60 days, the campaign hit 150% of goal, driving 45 sales-accepted leads, 18 opportunities, and 4 closed-won deals.

The real impact showed up on the sales floor: instead of another tool, the BDRs got live insights they could act on immediately.

Takeaway:Technology can scale a process, but it can’t create partnership. The strongest ABM programs use tools to amplify alignment that already exists.

Pro Tip: Build trust with sales before you build a campaign. Start with small wins such as reviewing a deck or an email to prove you are on the same team.

6 - Mutiny’s Own ABM Program: Practicing What We Preach

Mutiny’s own BDR team faced a familiar challenge for modern GTM teams: cutting through the noise to reach the right prospects.

Early outbound efforts were high-volume and low connection, with plenty of sends but not enough signals.

So the team flipped the script. Instead of chasing quantity, they used Mutiny to focus on context.

By pairing contact-level data with personalized landing pages, the BDRs built tailored outreach for each target account.

Using Mutiny’s sales extension, the team could instantly see which pages a prospect visited and what content caught their attention.

Those insights powered follow-up messages that felt genuinely relevant, not robotic.

The results spoke volumes. Open rates climbed into the high thirties, a standout result in outbound prospecting. One prospect who had gone completely cold re-engaged after receiving a personalized experience: proof that relevance beats repetition.

“You have to be willing to experiment and pivot quickly based on what’s working and what’s not,” one Mutiny BDR explained. “Personalized experiences have been a game-changer in helping us cut through the noise.”

Takeaway: Manual outreach can feel personal, but data makes it powerful. When every touchpoint reflects real buyer context, even a cold lead can warm up fast.

Pro Tip: Start by syncing Mutiny landing page links into your sales tools. Once the data is live in your workflows, personalization becomes as easy as sending an email.

Build Your Next ABM Case Study

Every ABM success story here started the same way: with a marketer who wanted results that scaled, not just stats that impressed.

Mutiny helped each of them turn insights into impact by aligning teams, automating personalization, and proving that precision beats volume every time.

The next great account-based marketing case study could be yours.

Create better ABM campaigns faster with Mutiny.