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Home/Blog/Conversion Secrets Live: Attentive, Chameleon, and Contractbook share their conversion playbooks

Conversion Secrets Live: Attentive, Chameleon, and Contractbook share their conversion playbooks

Stewart Hillhouse
Posted by Stewart Hillhouse|Published on February 24, 2023
Study proven playbooks from other B2B marketers

See how companies like 6sense and Snowflake are driving more revenue from their target accounts.

Browse real customer examples
Easily increase your website conversions

See how marketers at Snowflake, Amplitude, and 6sense use Mutiny to personalize their websites for every target audience.

See how it works

See the exact playbooks used by B2B marketers to drive more pipeline and revenue through conversion.

Attentive shows how they got a 13.7x return on investment by making their paid media channels more efficient

Kayla Henneman – Paid Search Specialist at Attentive

Chameleon reveals how they used their website's navigation bar to boost conversion by 130%

Kirsty Findlayson – Head of Marketing at Chameleon

How Contractbook saw a 971% lift in conversion from pricing page to sales qualified lead

Lukas Lukosevicius – Growth & Marketing Operations at Contractbook

Looking for more inspiration? We've got loads more playbooks you can take action on right away. Check them out.

Along with Clearbit, we also put together a detailed breakdown of how you can use personalization to increase the conversion rates of your website. It shares a detailed breakdown of:

  • How to get set up introducing personalization to your marketing strategy.

  • How to incorporate your existing and new data sources.

  • How to launch your first personalization experiment.

Check out the full playbook here.

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