See the exact playbooks used by B2B marketers to drive more pipeline and revenue through conversion.

Attentive shows how they got a 13.7x return on investment by making their paid media channels more efficient

Kayla Henneman – Paid Search Specialist at Attentive

Chameleon reveals how they used their website's navigation bar to boost conversion by 130%

Kirsty Findlayson – Head of Marketing at Chameleon

How Contractbook saw a 971% lift in conversion from pricing page to sales qualified lead

Lukas Lukosevicius – Growth & Marketing Operations at Contractbook

Looking for more inspiration? We've got loads more playbooks you can take action on right away. Check them out.

Along with Clearbit, we also put together a detailed breakdown of how you can use personalization to increase the conversion rates of your website. It shares a detailed breakdown of:

• How to get set up introducing personalization to your marketing strategy.

• How to incorporate your existing and new data sources.

• How to launch your first personalization experiment.

Check out the full playbook here.

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