How Mutiny Fits Into Your GTM Tech Stack

In today's competitive B2B landscape, breaking through the noise and engaging your target accounts requires more personalized touchpoints than ever. Decision-makers are bombarded with messages every day, and generic campaigns simply don't resonate anymore. The only way to earn their attention, move deals forward, and strengthen relationships is with one-to-one content tailored to them and their real priorities.

But here's the problem: producing this level of personalization is painfully slow and resource-intensive. Your sales team craves custom assets to break into target accounts and build momentum. Marketing teams know that winning today means delivering personalized ad campaigns that speak to each account's specific challenges. Without a scalable way to produce this content, you're forced to choose between deep one-to-one personalization for a handful of accounts or broad messaging for your entire target account list. Without a way forward, pipeline stalls and your biggest growth opportunities slip away.

Mutiny eliminates that trade-off by enabling scaled personalization for the first time. Mutiny’s AI helps GTM teams research accounts, generate tailored assets, and launch one-to-one, one-to-few and one-to-many campaigns with landing pages, ads, and sales intel. Now marketing teams can launch in days, not months– delivering high-touch enterprise experiences that break into accounts and accelerate pipeline at the speed and scale your business demands.

Data In: Building a Complete Picture of Your Accounts

Mutiny starts by aggregating and integrating data from multiple sources to build a comprehensive view of each target account:

Sales Data flows in from your CRM (we integrate with Salesforce and HubSpot), bringing in account ownership, deal stage, and any custom fields your team has built for your target account list. This gives Mutiny the insights from your own dataset to personalize effectively for each account.

Public Data Sources pulls in information from your synced target account list leveraging 10-Ks, earnings reports, news articles, and other public filings. This gives you context on company performance, strategic initiatives, leadership changes, and market positioning, all without requiring manual research.

Web Activity tracking captures accounts and contacts engaging with your personalized content and across your website. We surface what pages they visit and how long they spend, giving sales the engagement data they need to take personalized next actions.

Prospect Identification happens at the contact level through our integrations with automation tools like Marketo and Outreach. We surface exactly who within your target accounts is showing interest, so your analytics reflect real people, not just anonymous visitors.

The AI Engine: Research and Segmentation at Scale

With your data connected, Mutiny's AI becomes your research and segmentation engine, conducting the kind of deep account analysis that would typically require hours of manual effort per account.

Account Intelligence lets you prompt AI to pull deep research on your accounts that you can use to personalize assets. Ask questions like "From recent press releases or blogs, what initiatives have their marketing executives announced in the past 12 months?". Instantly get insights on competitive positioning, business priorities, hiring plans, tech stack, and more. In the coming months, we'll be releasing capabilities to prompt against first-party data such as pulling from sales notes and call transcripts.

Smart Segmentation uses your CRM data and account research to intelligently create relevant lists for targeting. Build personalized pages and ads for segments that matter, whether that's accounts showing buying signals, companies in a specific industry facing similar challenges, or prospects at a particular stage in your pipeline.

Instead of manually researching 50 accounts for a campaign, Mutiny does this for hundreds or thousands of accounts automatically, delivering insights that would be impossible to generate manually at scale.

One of our top enterprise customers recently shared that by using Mutiny’s Account Studio to enrich and segment their list for a competitive campaign, they eliminated at least a full month of manual account research and personalization work. What used to take weeks of effort was compressed into a matter of hours—freeing their team to focus on strategy and execution instead of data wrangling.

Scaled Personalization: High-Touch Experiences Without the Labor

Armed with AI-generated insights, Mutiny enables you to create personalized experiences across channels—no web or developers needed, so you can move fast.

No-Code Landing Pages give you complete flexibility to build dynamic, account-specific experiences. Use AI to customize the theme and match the look and feel of your core website, keeping everything on-brand. Prompt AI to select the most relevant resources from your content library for each account. Add a sales block to fast-track accounts to book time with their assigned rep. Most importantly, AI pulls insights from your data and account research to personalize each page, ensuring it reflects the latest information about that account—their industry, use case, company size, and current challenges.

Beyond 1:1 personalization, you can also create 1:many landing pages. Build thematic pages based on industry, role, or persona to engage segments of your target market with relevant messaging at scale.

Personalized Ads make it just as easy to create account-specific campaigns. Customize the creative, choose your ad size, and easily add logos and text using your data. Select your campaign settings and add targeting layers like role or location to refine your audience. Push one ad to a single account or distribute it across a list of accounts. Once configured, launch directly into the LinkedIn platform with no manual setup required.

Data Out: Activating Insights Across Your GTM Stack

Personalized experiences are only valuable if they reach your accounts where they are. Mutiny pushes data and activations to the tools your team already uses:

LinkedIn Integration sends the personalized ads you’ve created, plus your campaign settings, directly into your LinkedIn ads account with one click. All you need to do in LinkedIn is launch, making the process seamless for both you and your paid media team. Read our integration announcement blog for more on this new feature.

Sales Extension delivers contact-level insights directly to your reps in a simple Chrome Extension. Your sales team gets the account intelligence they need, exactly when they need it, without leaving their workflow. See why teams like Attentive call the extension “an invaluable tool” for their SDR team. 

Enriched CRM & Campaign Pages (coming later this year) will push account research and personalized page links directly into your CRM, so you can scale distribution and access shared insights across teams.

The Result: Enterprise GTM at Scale

By sitting at the center of your tech stack, Mutiny transforms how marketing teams operate. You're no longer choosing between high-touch personalization and broad reach. Instead, Mutiny’s AI conducts deep account research, generates insights, creates personalized experiences, and activates them across channels—all at a scale that would require an army of marketers and researchers to accomplish manually.

The traditional 1:1 ABM approach works, but it doesn't scale. Mutiny brings that same high-touch methodology to your entire addressable market with AI. 

Customers using Mutiny launch campaigns 12x faster, see 3x account engagement and achieve 150% of meeting goals, turning your GTM motion into a competitive advantage that drives real pipeline growth.

👉 Ready to see how you can unlock revenue? Book a Mutiny demo.