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Complete “Using Mutiny 101”
Launch an exit modal to recapture high intent visitors
Launch a sitewide banner to promote an asset
Launch an A/B test on a headline or CTA text
✅ How to create a segment in Mutiny
✅ Types of experiences you can launch
✅ How to launch an exit modal
✅ How to launch a banner
✅ How to launch an A/B test
✅ Your Mutiny login 😉
✅ An asset or event you want to promote
✅ A pinch of creativity
Have you gotten all your integrations and conversions set up? If so, you’re killing it. We know these things can take some time, so we’re going to start easy with a couple all traffic “easy wins” you can launch to get a feel for the platform, start collecting data, and start driving results immediately.
Obviously there’s a lot of power in creating personalized experiences for specific segments, but you can also use Mutiny to create experiences and A/B tests for all visitors.
We are going to start with a few of these to start training your muscles, build your base, and give you a little time to finalize your implementation.
Do make sure to knock that out as soon as possible, though, so we can get to the good stuff!
How does this whole Mutiny thing work? Join the next “Mutiny 101” training to learn the basics of how to launch your first experience.
Go ahead.. I’ll wait. Come back here once you know everything 😉
Your goal is to launch 2 easy wins this week. We have 3 options for you to choose from. If you’re feeling ambitious, try out all 3!
First, let’s set up an exit modal on a bottom of funnel page. For example, your pricing or signup page. Exit modals are a great way to grab some extra conversions from visitors that would otherwise have left your site.
Since the visitor has viewed a high intent page, you’re likely to capture them with a bottom of funnel CTA, like signup or book a demo.
Open up the segment creator and choose “All Traffic” for your segment. Then, create a redirect exit modal experience, customize the content and styling and let her roll.
Add a banner to promote an analyst report, new blog post, hot case study, or upcoming event. Use multi-page targeting to add the banner sitewide and expand your reach.
Banners are most helpful for conversion if the CTA links to a page that has a lead capture, such as gated content, downloadable resources, webinar signups, or even direct to scheduling meetings with sales or to your signup form.
Your banner needs to have a really compelling hook and CTA. Eventually, these should be customized and hyper-relevant to the segment you are targeting.
Your banner content should be short and punchy so it’s quick to read and take action on.
Run banners sitewide when possible to maximize exposure.
Note: make sure your banner is not covering your navigation! More info on how to prevent that here.
We know not all experience types always suit all our customers. In case you can’t launch option 1 or 2, let’s launch a simple A/B test for All Traffic.
Try testing a different headline or CTA copy. Choose a high traffic page to maximize your impact.
Check out these exit modal and banner playbooks from other Mutiny superstars.
We will let these first few experiences collect some data and check back in on how they are doing in the next few weeks. In the meantime, let’s move to the next lesson – it's time to get personal.
Molly Bruckman and June Castro
Molly Bruckman is Head of Customer Experience, and June Castro is a Growth Strategist. Together, they help Mutiny customers achieve their wildest career ambitions by delivering conversions and revenue to their teams.
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