CRO
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Survey Your Web Visitors and Personalize by Response

Jenny Miller
Jenny MillerGrowth Manager

What you’ll learn

  • How to create a survey that allows visitors to self-identify to see an experience personalized to their use case

What you’ll need

  • A list of your target personas and an understanding of what problems your solution solves for them
  • A personalization platform that lets you survey visitors and use their response as a data source
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The Problem

The Hypothesis

The Solution

The Impact

Initially, Jenny had concerns that introducing a pop up on the site might hurt conversion rate, but hoped that the benefit of the personalized web experiences would outweigh any negative impact. 

To be cautious, she experimented by testing the survey out with 50% of her website traffic. To her delightful surprise, the experiment group that saw the survey and personalized web experiences drove +29% conversions compared to the control group! 

She quickly promoted the survey experience, so all visitors would see the personalized experiences. It turns out one little question can make a whole lot of difference.

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