Initially, Jenny had concerns that introducing a pop up on the site might hurt conversion rate, but hoped that the benefit of the personalized web experiences would outweigh any negative impact.
To be cautious, she experimented by testing the survey out with 50% of her website traffic. To her delightful surprise, the experiment group that saw the survey and personalized web experiences drove +29% conversions compared to the control group!
She quickly promoted the survey experience, so all visitors would see the personalized experiences. It turns out one little question can make a whole lot of difference.