PLG
+63% freemium upgrades

Upsell Free to Paid with Personalized CTAs

Benoit Leggieri
Benoit LeggieriGrowth Lead

What you’ll learn

  • How to personalize your website to convert freemium users to paid plans

What you’ll need

  • A customer data platform to identify current customers and their plan type on your website
  • Insight on which features drive freemium customers to upgrade
  • A web personalization platform to customize experiences for each customer type
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The Problem

The Hypothesis

The Solution

The Impact

Benoit’s A/B test resulted in a 63% lift in upgrades. And, creating and launching this page took minimal resources from the Livestorm team.

 “A personalization with Mutiny can be done in 15 minutes. It is very simple, just point-and-click on the website, make your changes and launch.”

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