Why We Built AI for Enterprise GTM (And How It Changes the Game)

Every B2B CMO I talk to is fighting the same battle: AI has completely turned their marketing playbooks upside down: 

• Outbound effectiveness is plummeting as AI spam fills inboxes. 

• Ads that used to work are now just more noise. 

• Inbound leads are down as LLMs hijack their web traffic. 

Despite board-level mandates to increase enterprise revenue, marketers are finding it harder than ever to engage and close enterprise accounts.

Marketers are stuck in an impossible position today. They know that personalized, relationship-focused approaches work, but the operational demands make it impossible to scale across hundreds or thousands of target accounts. Until now. 

Imagine a world where every enterprise account feels like your only account. Where marketing doesn't just spray and pray, but speaks directly to each prospect's priorities. That world is now possible with our latest release—AI for Enterprise GTM—the fastest place to launch breakthrough campaigns for target accounts.

Unlike traditional ABM tools that force marketers to juggle multiple disconnected systems, we provide a unified platform where marketing teams can scale their campaign execution. We use AI agents to research and segment accounts, create highly personalized landing pages and ads, and even scale sales collaboration.  

Instead of spamming buyers, we're using AI to help companies build genuine relationships and break through the noise with personalization that speaks to each buyer's priorities.

Companies like Uber, GitLab, Twilio, LaunchDarkly and BMC Software are using Mutiny to connect with their buyers in a way that’s never been possible before. 

“Partnering with Mutiny has been transformational for our marketing team,” said Martyn Etherington, CMO of BMC Software. “Their AI platform powers everything from account research to dynamic personalization and sales alignment—at scale and with precision. These are mission-critical capabilities that directly fuel how we drive enterprise pipeline. Mutiny isn’t just a vendor—they’re a trusted partner helping us personalize at scale and win in the AI era.”

The Current Reality is Broken 

The inspiration for Mutiny came from my firsthand experience with this challenge. At VMware, I worked closely with enterprise sales teams to build relationships with every enterprise customer—listening to earnings calls, combing through press releases, talking to sales about company priorities, and turning those insights into tailored decks, ROI calculators, and personalized landing pages. These efforts proved to accounts that VMware was invested in their success.

But when I went to Gusto to lead marketing, I realized we could not scale that model to any of our customers. I learned the hard truth: as a CMO, you can either have relationship-based selling for a handful of accounts—which works incredibly well, driving 10X higher conversion—or you can run a generic, scaled model for more reach. You can’t do both.

My Co-founder Nikhil puts it well: “Breaking into enterprise accounts takes countless hours of research—reading call transcripts, scanning SEC filings, piecing together priorities for each company. And most teams have thousands of accounts to go after, making it operationally impossible. So they resort to less effective, generic campaigns.” 

This is the fundamental dilemma facing marketers today: trading relationships for scale.

We built Mutiny to solve this problem. And today, we took the biggest step in Mutiny’s history in making this vision a reality for our customers. 

Our customers are breaking through the noise

LaunchDarkly—a global feature management platform working with enterprises like Hulu, GM, and IBM—faced an impossible challenge: generate 30 meetings with whale accounts in one quarter. 

Their ABM lead, Colleen, used Mutiny to create 120 personalized campaigns targeting specific accounts with landing pages, ads and email sequences. The results shocked them:

• Operated at 12x the normal ABM capacity

• Booked 45 enterprise meetings in 60 days

• Exceeded pipeline goals by 50%

They broke through the noise and deepened collaboration with sales in a way that changed how both teams worked together.

“In less than 60 days, we exceeded our campaign pipeline goals and built an even stronger alignment with our sales team.” - Manish Gupta, LaunchDarkly CMO

AI for Enterprise GTM—The Deep Dive 

We built AI for Enterprise GTM to solve this fundamental challenge through three core capabilities: scaling account research, personalized ads, and bespoke landing pages.

Account Studio: Your AI Research Partner

Account Studio is your centralized workspace for everything account-related. You can segment target accounts, build dynamic lists for campaigns, and enrich company data with AI. Our AI Research goes way beyond your CRM data. It analyzes public information like 10-K reports and news sources to provide rich insights. You can prompt our AI with questions like "What are this company's top priorities this quarter?" or "Are they hiring for engineering roles?" and get robust insights back.

One of our top customers, Twilio, is already seeing the impact of Account Studio in action. “Mutiny’s Account Studio gives us a powerful edge by surfacing intel we didn’t have internally, helping us unlock deeper segmentation and personalization,” noted Titilayo Ellis, Sr. Marketing Campaign Manager. “It also makes it easy to dynamically update pages as our account landscape evolves.”

LinkedIn Ads: Personalization at Scale

LinkedIn is where your enterprise prospects are, but building creative from scratch and setting up 1:1 campaigns is traditionally time-consuming and resource-heavy. Our LinkedIn ads integration changes that completely.

You can create 1:1 LinkedIn ad campaigns personalized for each target account, with built-in creative tools, AI-assisted drafting, and one-click publishing. Drive traffic to your personalized pages without the manual lift.

Our customers are excited about what this capability unlocks: “Mutiny’s new LinkedIn Ads feature is a game-changer for our team. For the first time, we can scale account-specific ads, giving us a fast and effective way to reach the right accounts and expand our campaigns with greatly simplified execution," said David Lapp, VP of Revenue Marketing at BMC Software.

Personalized Landing Pages: No Engineering Required

Here's something that will make your web team happy: you can build high-quality, personalized landing pages without any engineering or design support. We provide flexible templates, point-and-click personalization tools, and AI-powered content generation.

No more waiting weeks for web team availability. No more settling for generic landing pages. Just high-quality, personalized experiences that make your prospects feel like you truly understand their business.

What's Next

We're building a world where go-to-market teams can move at the speed of thought. A world where every creative idea can be instantly executed, without team dependencies. A world where creativity isn't hindered by technology, but accelerated by it. A world where companies build relationships with buyers by respecting their time and priorities, not flooding them with spam.

Today was a huge step forward in accomplishing this mission. We are just getting started.

Up next:

• More experience types beyond landing pages and ads—emails, battle cards, decks

• More automation with agents operating at increasingly higher abstraction levels

• Expanded distribution channels and deeper integration with sales and marketing tools

We hope you join us on this journey to bring creativity and collaboration back to go-to-market teams.

Ready to see how AI for Enterprise GTM can transform your enterprise marketing strategy? Explore our Product Tour. Want to talk to our team? Request a demo and discover how Mutiny can help you break into your most valuable accounts at scale.