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Use offers to ease the end-of-year rush for converting leads

Ah, it’s that time of year for sleigh bells and cheer, and warming up leads by the light of your marketing. As many are rushing to get those deals in before the end of year, offers are a tried-and-true tactic for giving leads the...

Creating Custom Segments = Creating More Leads

We recently launched behavioral audiences, a feature that allows you to identify visitors by creating custom audience segments based on browsing behavior. Already we’ve seen companies launching interesting and effective experiences. Behavioral audiences work like this. Inside Mutiny, you choose a type of audience...

How to Use Subject Matter Experts to Make Website Content That Converts

Let’s say you want to personalize your homepage with in-depth content intended for segments you’re not familiar with. A strategy like testing and learning what resonates via a paid program will only get you so far, so fast. Not to mention it could...

Follow DocSend's Example to Double Your Website Conversion Rate

A Recipe for Success On every personalization journey, naturally questions come up around what to do and in what order to create consistent results. It’s almost like cooking. While the particulars of your business like your industry, ICP, number of target accounts, etc., will...

ABM During Covid: Leverage your brand and help new markets thrive.

This is the ninth post in a series on how to do ABM during Covid. You can find the previous post in the series here. In other posts, we've covered how companies have created ABM strategies around custom ROI, or how they've used data to...

How to Get SDR Adoption for Mutiny Campaigns

Mutiny is a platform that lets you personalize for many target accounts at once, without having to build individual web experiences for each one. For example, you can insert variables like a company’s name and logo into Mutiny’s experience editor to dynamically personalize...

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How to Change Your ABM Based on Stage of Funnel

One of the questions that often comes up for people running ABM programs is how to personalize your content at each stage of the funnel. What strategies and tactics are most important to focus on at the awareness, evaluation and customer stages? If you’re...

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