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Why subscribe?

Sheesh, yet another B2B marketing newsletter.

But this one's important.

“The last decade in marketing was about top-of-funnel. The next decade will be about conversion, giving rise to a new breed of CMOs that every company will desperately try to recruit.”
Author - Jaleh Rezaei
Jaleh RezaeiCEO & Co-Founder, Mutiny

Right now, you need to shift more budget and headcount into conversion. Period.

(And 79% of CMOs are planning to do exactly that.)

The fastest-growing companies don’t just rely on driving new demand to hit their revenue goals.

They take command and control of the second lever of growth: conversion.

Subscribe for the conversion plays and frameworks you're going to need to succeed.

  • Conversion playbooks

  • Tactical frameworks

  • Insights from CMOs and practitioners

  • ... and a raccoon mascot called Achoo

Your newsletter is hosted by me, Stewart Hillhouse. Some of my favorite editions include:

Got questions? Ideas? Contributions?

Hit me up stewart@mutinyhq.com, on LinkedIn, or on the bird site @stew_hillhouse.

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