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Account Based Marketing Playmaker

Create 1:1 Microsites for Target Accounts

Learn proven playbooks for identifying your highest-value target accounts. Build personalized campaigns at scale using AI.

ABM Playmaker

Chapter 1: Building Your Target Lists

Start Chapter 1

ABM Course Chapter 1

Chapter 2: Identifying Your First Segment

Start Chapter 2

ABM Course Chapter 2

Chapter 3: Creating Your First Pages

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ABM Course Chapter 3

Chapter 4: Pacing and Iteration

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ABM Course - Chapter 4

Chapter 5: Creating an SDR Feedback Flywheel

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ABM Course - Chapter 5

Chapter 6: Launching Future Segments

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ABM Course Chapter 6

Chapter 7: Program Reporting

Start Chapter 7

ABM Course Chapter 7

Bonus: Additional Distribution Channels

Start Chapter 8

ABM course - chapter 8
Learn | Connect | Unlock

Unlock all the exclusive templates by joining the community purpose-built for modern marketers

We've created ready-to-use templates that you can use to immediately action the concepts shared in the Academy. These templates are only available to members of the M2 Community.

What M2 members get

Approved members get access to...

  • Slack channels & DMs with vetted peers

  • In-person dinners with local peers

  • Virtual roundtables to share learnings

  • Access to proven playbooks from community members

Ready to join other marketers from these B2B brands?

Yes, I want to join M2!

Apply through the form here. Our community team will review your application within 2 working days.