Dear Specialist. Meet Your Worst Nightmare: The GTM Athlete.

Written by Jaleh Rezaei, co-founder and CEO of Mutiny

We started Mutiny with one mission: help companies grow faster by enabling GTM teams to move at the speed of their ideas.

For too long, GTM has been divided into specialists, creating a soul-crushing web of dependencies:

  • Sales needs a custom business case to close a deal, but Marketing is slammed.

  • Marketing has a winning campaign idea, but design and engineering can’t prioritize it.

  • CRO has 5 ideas for increasing sales productivity, but no GTM engineers to execute.

I lived this painful reality when I led marketing and sales teams at Gusto, VMware, and even Mutiny. I watched brilliant people suffocate under dependencies.

Speed is everything and dependencies are the enemy of growth.

Enough is enough. Mutiny is killing all dependencies, once and for all.

Welcome to the era of the GTM Athlete

Imagine this:

  • Sales rep brainstorms with their champion how to convince the CISO. 30 mins later the business case is in their inbox.

  • Marketing has a hunch that vertical campaigns can close their pipeline gap. By lunch, three vertical campaigns are live and capturing leads.

  • VP Sales has 15 days to hit a risky forecast. Turns on ad campaigns for all late stage deals and crushes the quarter.

No more begging. No more waiting. No more losing.

Mutiny is building the AI Swiss Army knife that turns specialists into GTM athletes.

Our AI agents handle everything specialists used to gatekeep—write, design, code, analyze. So that anyone in GTM can take a deal from cold to closed. Build personalized deal materials, launch ads, multi-thread, and so on. No more dependencies.

We're tackling this ambitious vision one slice at a time to ensure exceptional quality.

Today we are launching: an AI agent for creating anything customer facing.

You can now create executive business cases, deal follow-ups, landing pages, ABM campaigns and more, all by yourself. Unlike other AI tools, our agent plugs into your brand and data to create materials that actually look and sound like you.

The era of specialists is ending. The future belongs to GTM Athletes who can take deals from cold to closed, without dependencies.

Would you dare compete against them?

Say hello to my little agent

Well, technically it’s a team of agents, but we have designed it to feel like one to the user.

Create beautiful, personalized assets that helps GTM teams take deals from cold to closed.

  1. Nail your brand without a designer

    Most AI tools produce generic content your team would never approve. Mutiny learns your brand identity from your website, so every asset matches your voice, look, and feel.


  2. Create what you need, when you need it

    No more waiting, begging or opening tickets. Describe what you want and get a polished draft using your brand and existing content. Or start with our blueprints that already encode industry best practices.


  3. Turn your data into personalized content

    Mutiny connects to your data so you can personalize in minutes. Watch the logos, case studies, messaging and even branding adapt to your account automatically.


  4. Know who's engaging

    See which accounts are visiting, what they view, and how long they stay. Connect your work to pipeline.

What This Means For You

For marketers: Unleash your creativity. Launch campaigns in hours, not months. Test more ideas. Personalize at scale. Stop simplifying your vision to fit what's possible. Stop saying no to sales and start empowering them to build on-brand assets themselves.

For sellers: Own your destiny. Build personalized business cases on the call with your champion. Send follow-ups with curated case studies minutes after the call. Multi-thread with content that speaks to each stakeholder's priorities. Stop begging marketing for assets. Start closing faster than your competition.

Join the Mutiny

Give it a try! We're letting people off the waitlist every day, with 30 days of unlimited AI usage.

I’d love to hear your feedback: jaleh@mutinyhq.com.