Trevor Deane, ABM lead at Moveworks, had a clear mandate: help sales break into their top 40 “must-win” accounts. These were high-value logos that could make or break pipeline goals.

On paper, the ask was simple: deliver 1:1 personalization to each account. In practice, it was daunting. Trevor was an ABM team of one.  

Previous attempts with a legacy ABM platform had been slow, rigid, and produced microsites that didn’t match Moveworks’ brand. And while sales was eager to prioritize these accounts, they lacked a clear view into which prospects were actually engaging. Their only option was a clunky dashboard with a 24-hour data delay—hardly something a rep could use in real time.

To make the program work, Trevor needed a way to build faster and give sales real-time insight they would actually use. So the team turned to Mutiny.

Marketing believed that if they could pair high-quality, personalized campaigns with real-time insights for sales, they could:

• Accelerate pipeline creation from their top strategic accounts

• Arm SDRs and AEs with better assets and intelligence for outbound

• Prove that a lean ABM team could drive measurable results at scale

Together, those two things could turn a lean ABM program into a pipeline engine.

Moveworks used Mutiny’s Campaigns product to launch a pilot program that included personalized landing pages for their strategic accounts. Each page included tailored logos, industry context, and account-specific messaging, giving sellers a resource that felt built just for their prospects.

How they built it:

• In partnership with sales. Each page started with deep account research. Trevor met with reps to download on the account, highlighting top priorities and recent conversations.

• AI-enabled scale. Trevor then took these learnings and uploaded the data into Mutiny, prompting Mutiny’s AI to rewrite copy in the H2 and Solutions sections What used to take weeks could now be done in days.

Cross-channel activation. Campaigns didn’t just live on these landing pages. SDRs used the assets in outbound sequences, AEs shared them during meetings, and marketing extended the same messaging into 1:1 ads — creating consistency across every touchpoint.

One of the biggest unlocks for the team came from Mutiny’s Chrome extension. For the first time, reps could see who was on their site in real time — no dashboards, no lag, no friction. The extension quickly became a daily habit: a third of the team now uses it more than 100 times per week. SDRs check it during prospecting and AEs reference it to prepare for meetings.

What’s more, the extension became a team sport. Reps now share wins from the extension in a dedicated Slack channel. It’s not just a tool for individual productivity — it’s become a mechanism for celebrating collective success, reinforcing ABM’s impact across the organization.

The combination of personalized campaigns and real-time sales insights delivered meaningful results:

• Capacity beyond headcount. Trevor launched 40 1:1 campaigns: that’s 4x what ABM peers at similar companies typically manage individually.

• Pipeline conversion. 75% of the targeted accounts moved into active opportunities within a month of launching the program.

• Daily sales adoption. The extension became a standard part of the workflow, replacing clunky dashboards and intent tools that had failed to stick. AEs quoted 50% conversion rates on Mutiny’s sourced leads.

Company-wide visibility. Mutiny’s impact was spotlighted at Moveworks’ SKO and QBRs. Trevor shared, “Mutiny was surfaced and highlighted at the highest level by senior leadership as something baked into our growth opportunities and pipeline generation.”

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Looking ahead, Moveworks plans to expand their use of Mutiny by experimenting with scaled campaigns for SDR prospecting, leaning more into AI-driven prompts for personalization, and applying their winning playbook to new markets. The goal: keep building on the momentum by making personalization faster, smarter, and even more deeply embedded in sales workflows.