B2B sales has a noise problem. Your buyers are drowning in the same templated emails, empty value props, and zero-context cold calls.

The kicker? They are showing interest. But sales teams can’t see it in time—or don’t know what to do with the signals when they do.

On top of that, most outreach isn’t personalized enough to break through. It’s either too generic to resonate or too manual to scale. So even great accounts slip through the cracks.

We needed a system that did three things:

• Let us know who was showing intent and when

• Made personalization fast and scalable (thanks, AI)

• Kept marketing and sales in sync, every single week

If we could reach out at the moment a buyer showed interest—with a message tailored to what they cared about—we could create warm conversations out of cold outreach.

And if we could do that at scale, using AI and real engagement signals, we’d book more meetings, accelerate deals, and keep sales and marketing rowing in the same direction.

Spoiler: it worked. And now we’re breaking it down for you.

By building this system, we’ve seen:

• Faster replies — prospects reply in minutes, not days

• Higher efficiency — reps focus on hot accounts, not dead ones

• More velocity — 50% of in-flight deals now visit their 1:1 page

• Deeper alignment — sales and marketing share wins and adjust in real-time

This isn’t theory—it’s what we do every week. And it works.