1. Sharp POV
8. Pricing
How to win

Ricky Peca
Enterprise Account Executive
Creating a mutual action plan

Ricky Peca
Enterprise Account Executive
1
1
Chapter overview:
8. Pricing
How to win
Tactics
Common mistakes
How to avoid AI slop
1. Sharp POV
2. Outbound & cold call
3. Discovery
4. Champion Enablement
5. Business Case
6. Demo
7. Mutual Action Plan
8. Pricing
9. Pilot
10. Procurement, Security, and Legal
7. Mutual Action Plan
Chapter overview:
8. Pricing
How to win
Tactics
Common mistakes
How to avoid AI slop

