Get started
Academy Home/Academy/Become A Conversion Rate Optimization Expert
CRO Academy

Become A Conversion Rate Optimization Expert

The most important skill of a modern marketer is to be able to convert demand into revenue.

CRO Academy teaches you the conversion optimization tactics and frameworks used by the fastest growing B2B companies to hit your growth targets.

Conversion Rate Optimization Academy

Learn Conversion Optimization Tactics Used By The Fastest Growing B2B Companies

Snowflake DeepPurple
Notion deep purple
6sense-deep purple
Segment darkpurple
Trainual DeepPurple
Clearbit DeepPurple copy
Autodesk DeepPurple

Chapter 1: Get Your Conversion Program Off The Ground

In chapter 1 you'll build the foundation of your conversion program. Learn how to align your conversion goals with your company's overall goals. Break down your biggest targets into weekly targets so you've always got a strong pulse on your growth.

Start Chapter 1

Chapter 1 – Conversion Marketing

Chapter 2: Segmenting Your Audience For Success

In chapter 2, you'll build different audiences of prospects based on their desires and preferences. This will allow you to deliver them personalized experiences that increase conversion rates.

Start Chapter 2

CRO Chapter 2

Chapter 3: Build A Messaging Framework

In chapter 3 you'll put together a messaging framework so you're quickly able to speak to your prospects with language that's personalized to their segment.

Chapter 1 – Conversion Marketing

Chapter 4: Optimizing Your Conversion Funnel

In chapter 4, you'll map your conversion funnel and optimize it so that you're able to convert more of your traffic into pipeline.

CRO Chapter 4
Learn | Connect | Unlock

Unlock all the exclusive templates by joining the community purpose-built for modern marketers

We've created ready-to-use templates that you can use to immediately action the concepts shared in the Academy. These templates are only available to members of the M2 Community.

What M2 members get

Approved members get access to...

  • Slack channels & DMs with vetted peers

  • In-person dinners with local peers

  • Virtual roundtables to share learnings

  • Access to proven playbooks from community members

Ready to join other marketers from these B2B brands?

Notion deep purple
Snowflake DeepPurple
Dark purple - Clickup
6sense-deep purple

Yes, I want to join M2!

Apply through the form here. Our community team will review your application within 2 working days.

Notion deep purple
Snowflake DeepPurple
Dark purple - Clickup
6sense-deep purple