Vibe Coding for GTM

We built a vibe coding tool for GTM teams and the first decision we made was to hide all of the code.

Most tools in this space lead with code. They let you prompt for a page, wait, then hand you a code editor to finish the job. That works fine if your user is a developer. It falls apart fast if your user is a marketer or a seller.

GTM teams think in pages, not components

Marketing and sales people think in headlines, sections, and layouts. They have strong creative instincts. What they don't have is a mental model for divs and components, and they shouldn't need one.

So we put a canvas in front of them that they already know how to use. That single design decision unlocked three things that would have been impossible inside a code editor:

• Progressive building: the page starts rendering immediately, piece by piece, instead of waiting for the whole thing to generate.

• In-place editing: click anything to change it. Swap an image, rewrite a headline, adjust the layout.

• Drag-and-drop control: reorder sections, delete a section, replace it, keep moving.

The last 5-10% is where the work actually happens

AI gets you to 90-95% fast. The gap between a good draft and a page you'd actually send to a prospect lives in that final stretch. Headline tweaks. A section that doesn't land right. An image that needs swapping. That's where GTM teams want control, and a canvas gives it to them without requiring a single line of code.

Code is still running everything under the hood. We just don't think marketers and sellers should have to look at it. The best tools disappear. Ours should too.