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Conversion Secrets Live

Ever see a marketing play and ask yourself: "How did they do that?" Wonder no more. Top B2B marketers share their conversion playbooks step-by-step and answer your questions live.

Meet The Marketers

Learn Real Conversion Playbooks


Matt Quirie

Matt Quirie founded ROI·DNA in 2009 to provide full-service digital marketing to B2B tech companies, with a focus on culture and core principles such as doing things right, being inventive, bringing your whole self, and having a zero-asshole policy.

With exclusive partnerships with 6sense, Google, and Drift, ROI·DNA has helped drive over $13 billion in revenue for tech innovators like Elastic, Salesforce, and AWS.

Matt Quirie Headshot
Sr Growth Marketing Manager, Trainual

Seiji Cataldo

Seiji Cataldo is the Senior Growth Marketing Manager at Trainual. Trainual helps growing teams build the playbooks for how they do what they do: onboarding, training, SOP documentation, and knowledge management all in one platform. He oversees the growth and optimization strategies to increase customer acquisition, retention, and revenue. He also run personalization and split tests across all phases of the customer journey.

Seiji Cataldo
Growth Marketing Manager & CRO, Pendo

Alexa Baltazar

Alexa is a data-driven growth marketer obsessed with creating digital experiences that help website visitors convert. When she is not working from the rooftop of Pendo in downtown Raleigh, she can be found on the golf course, kayaking, or fundraising for the Duke Bone Marrow Transplant unit which she was a patient of in 2022.

Alexa Baltazar
Customer playbooks

Try their proven website conversion strategies

Their success becomes your success. Choose from these and 150+ more playbooks that have worked for other B2B marketers, and use to draft your own experiences.

Explore our customer playbooks