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A/B testing tools weren't built for B2B websites. Mutiny is.

Find out how B2B marketers average 62% more conversions — and how you can too in weeks.

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Product Notebook
B2B website personalization

Trusted by the fastest growing B2B companies

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Use Case Walkthrough

How modern marketers run A/B tests with Mutiny

Target experiences to all visitors for A/B testing or specific segments for personalization. Mutiny makes it easy to build, launch, and measure your experiments in one platform that’s powered by AI.

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Precisely target every experiment

Build 'All Traffic' A/B tests or precisely target website audiences with all your connected data sources, AND/OR groups, and traffic allocation.

See how targeting works

Advanced Segmentation
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Edit anything on your web page instantly

Edit, reorder, and add any element on your web pages, banners, surveys, and side pops with our visual editor. Add custom JavaScript for exact control over your web page interaction.

Stuck with crafting test ideas? Ideate with Mutiny AI content suggestions to create high-converting A/B tests.

See how editing works

Mutiny Visual Website Editor
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Discover what to A/B test next

Segment your A/B test data by any Mutiny audience, multiple conversion events, device type, or returning behavior.

Compare website engagement and conversion metrics between your control and variations. See which identified companies have seen each variation.

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Then personalize for high value segments

Spot high-performing segments within your A/B test results, then personalize your entire website experience for them.

Personalizations with Mutiny typically see a 61% mean average lift in conversion.

See how it works

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Hear from our customers

What makes Mutiny special?

Company - Amplitude
It is really easy for someone without any technical experience to personalize their website and improve conversion.
Author - Marcus Akerland
Marcus AkerlandSenior Performance Marketing Manager
Company - 6sense
Now we can improve customer experience, maintain brand consistency, and increase pipeline drastically.
Author - Grace Kleaveland Kupczak
Grace Kleaveland KupczakDigital Strategy & Growth Marketing Manager
Company - Notion
By improving conversion on our paid landing pages, we’ve made all our paid programs more efficient.
Author - Fabien David
Fabien DavidPerformance Marketing Manager
Company - Clickup
I can setup hundreds of tests in a fraction of the time it would take with other products.
Author - Jimmy Flores
Jimmy FloresGrowth Marketing
Company - Livestorm
We’ve been able to drive more conversions to exceed our revenue goals for both our self-serve and enterprise.
Author - Benoit Leggieri
Benoit LeggieriGrowth Lead
Company - Harness
The Mutiny team carefully thought through all the typical hurdles a marketer would go through in launching experiments, from idea generation to execution, and removed them.
Author - Will Feng
Will FengWebsite Optimization Manager
Company - Mode
We’ve been able to drive almost equal the outbound lead volume to the inbound lead volume.
Author - Jason Alafgani
Jason AlafganiSenior Growth Marketing Manager
Company - Sprig
We ended up increasing conversion 95% with just a few tweaks.
Author - Brynne Burgess
Brynne BurgessDirector of Growth Marketing
Company - RStudio
Digital advertising works really well for us now that we’re targeting the right audience with content.
Author - Robert Bethell
Robert BethellHead of Demand Generation
Mutiny makes you a better marketer
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Move faster

One easy UI. No code needed. Point, click, and launch experiences in minutes.

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Win consistently

Strike gold over-and-over by following our AI suggestions and customer playbooks library.

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Get direction

Get bespoke guidance from your Mutiny Growth Strategist. We're just a Slack message away.

Try out Mutiny for yourself

Take an interactive tour of Mutiny, or book your demo with our team.

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