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Mutiny makes it easy to personalize anything on any website without code.

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Product Notebook
B2B website personalization

Amplify your growth programs

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Product-led growth & Web conversion

Convert freemium users and increase website leads by personalizing for different visitor segments.

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Account-based marketing

Tailor your website for target accounts and engage them with 1:1 personalized pages.

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Paid media optimization

Lower customer acquisition costs by quickly personalizing landing pages with a rich audience data layer.

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How Mutiny works

Increase inbound leads by identifying website visitors and serving them the most relevant experience without engineers or data scientists.

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Identify your website visitors

Our data integrations identify visitors by their industry, size, stage, ad campaign and more. Tag visitors based on their website activity with our natural language processing.

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Choose from our audience recommendations

Our AI technology recommends the best audience segments for personalization based on your site’s visitor and conversion data.

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Let our AI guide you on content

We’ll recommend the most relevant playbooks that have worked for other B2B companies. We’ll even write personalized headlines for you.

Screenshot Playbooks
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Quickly change your website

Change or delete anything on your website including CTAs with our visual editor. Add modals or surveys. We support every CMS and website framework, including React, Angular and Vue.js. 

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See results in real time

See how your personalized experiences perform with automatic hold-out testing. Test multiple variations or let our AI optimize for you. Get results in our dashboard and via Slack. 

See results in real time

We've got your back


Expert support at your fingertips

Collaborate with your dedicated personalization expert to build a winning strategy and ideate in your shared Slack channel.


Fast and flicker-free performance

Visitors never experience the dreaded ‘flickers’ because of Mutiny’s advanced novel architecture.


Secure and compliant by design

Mutiny is GDPR, SOC2, and CCPA compliant. We take extra steps to anonymize, encrypt, and safeguard your data.

Start with winning playbooks

Choose from hundreds of in-product playbooks that have worked for other companies.

Explore our customer playbooks

The fastest growing companies use Mutiny.

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brex electric purple
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Segment purple
dialpad bright purple
Fastly purple
Electric purple - qualtrics
Appcues electric purple
Carta ElectricPurple
See case studies

Want to know how many leads your website loses?

We’ll create an ROI analysis for your website and show you the best playbooks for dramatically increasing conversion.