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Give Target Accounts an Offer They Can't Refuse

Thomas Maremaa
Thomas MaremaaGrowth Marketing Manager

What you’ll learn

  • How to build personalized outbound pages
  • How to verticalize your messaging to resonate with target accounts

What you’ll need

  • Defined list of target accounts
  • Sales automation platform (e.g. Outreach or SalesLoft)
  • Rockstar SDR team
  • Outbound web personalization platform that can create one-to-one personalized pages at scale
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The Problem

The Hypothesis

The Solution

The Impact

Brex’s outbound campaign was a huge success. They saw a 60% increase in reply rate on SDR emails. In addition, they increased outbound signups by 3x with a much higher ACV than their average deal. 

Not only did this make a big impact to their revenue, but it also allowed them to funnel additional dollars into hiring more SDRs & AEs to continue on their massive success.

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