PLG
+27% demo requests

Increase Enterprise Leads Without Sacrificing Self-Serve

Benoit Leggieri
Benoit LeggieriGrowth Lead

What you’ll learn

  • How to approach segmenting your self-serve and enterprise visitors
  • How to create LinkedIn ads that are segmented by company size
  • How to personalize your top website pages by company size

What you’ll need

  • CRM data to identify your cutoff point of self-serve vs. enterprise
  • A web personalization platform
  • A chat bot with segmentation capabilities
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The Problem

The Hypothesis

The Solution

The Impact

By shifting their approach and focusing on separating enterprise and self-serve journeys, Benoit and his team were able to take advantage of growing interest during the pandemic and direct enterprise customers towards the tools designed specifically for them. In doing so, Livestorm improved their enterprise conversion rate and expanded their sales team by 5x in a year and a half.

On the website, Benoit also drove a 27% lift in demos booked for enterprise visitors and a 78% lift in new user sign ups for mid-market visitors. Down Funnel, enterprise ACV increased significantly.

“Creating consistent experiences and messaging across the entire funnel has transformed the way we operate not just for marketing and growth, but sales, product, and customer success. We’ve been able to drive more conversion to exceed our revenue goals for both our self-serve and enterprise audiences.”

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