Stella, our ABM Lead, had built over 300 campaigns. One pattern kept showing up: creative ideas were slow to execute without support from design, brand, or ops.

She often needed external resources to build custom quizzes, t-shirts and visuals. Getting them live required coordination across teams, which slowed velocity and limited experimentation.

At the same time, AI was becoming a standard part of the marketing stack. Most teams were using it to speed up grunt work, like research, writing, or clearing out inboxes. But Stella wanted to know if AI could become a true creative partner.

Her goal: use AI to execute creative campaigns faster without the usual overhead. She wanted a fun, personalized, sassy pipeline-generating campaign.

Stella believed that by using AI as a creative partner, she could:

• Launch a high-concept campaign without relying on engineering, design, or web teams

• Build custom, engaging assets like quizzes and CTAs at speed

• Drive pipeline with something memorable and genuinely fun

To stand out, the campaign had to bring value, creativity, and a little surprise.

We picked Mean Girls because it’s iconic, instantly recognizable, and fun, especially for a savvy audience like marketers.

Building creative assets with AI

Stella needed to create campaign assets without waiting on design or engineering. The concept was clear: a personalized, creative, and slightly ridiculous campaign that made marketers smile and click.

First, the t-shirt. Inspired by the iconic Mean Girls line “Get in loser, we’re going shopping,” Stella flipped the script: “Get in loser, we’re getting pipeline.” It was a nod to all B2B marketers - always under pressure to generate more pipeline with less.

She used ImagineArt to generate an animation of the tshirt, turning a static image into an eye-catching gif for 1:1 microsites, ads, social posts, and outbound emails.

Next, the quiz. The t-shirt brought the fun, but the quiz delivered the value. Using ChatGPT, Stella developed a set of questions to diagnose ABM campaign bottlenecks, such as team dependencies, lack of personalization, or siloed tools. Then she used V0 to build the interactive experience with no code.

As users moved through the quiz, it estimated how much time they spent per campaign and flagged where their strategy might be leaking pipeline. Check it out here.

Using Mutiny to Build the 1:1 Experience

The fun assets were just the hook. To actually convert interest into pipeline, Stella needed a place to bring it all together.

She used Mutiny Campaigns to spin up a 1:1 microsite for each target account and a 1:few page for broader social distribution.

Each page featured:

A hero section calling out the target company's name, goals and the animated gif of the t-shirt.

Easy access to the interactive quiz

A “magic block” that recommended content based on ABM maturity

Everything lived in one place: personalized, polished, and tailored to marketers. It felt like a campaign made just for them—because it was.

Distributing the Campaign

Creating the campaign is only half the battle, distribution is what gets it seen.

Stella used a multi-channel approach to drive attention and traffic across key touchpoints:

• Inbound: Updated the homepage banner to tease the Mean Girls campaign and direct visitors to a 1:few microsite.

• Social: Shared posts from both Stella and Mutiny’s LinkedIn accounts to build buzz and drive curiosity.

• Outbound: Enabled BDRs to use the campaign in cold, warm, and triggered sequences, making it part of the sales playbook.

• Paid: Ran sponsored and conversation ads to target known accounts and expand reach to net-new ones.