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The best AI marketing use cases with Mutiny

All your marketing programs lead to the website. From content and paid to ABM and events, here's how B2B marketers convert more with Mutiny.

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Mutiny Use Cases

Mutiny is trained to tell you what works best

Get fed ideas by our AI, 1:1 strategy sessions, and community playbooks from marketers at leading B2B companies.

Notion deep purple
Dark purple - qualtrics
Dark purple - Clickup
6sense logo - deep purple
brex purple
Clearbit DeepPurple copy
Carta DeepPurple
amplitude purple
Segment darkpurple
Snowflake DeepPurple

Below are five favorite use cases to inspire your team, but...

Every website is different. For your website, Mutiny might have better ideas.

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Paid acquisition

Notion cut cost per lead through paid landing pages by 60%

See how Notion converted more signups from landing pages for paid traffic, personalizing by users' seen ads and device type for higher conversion.

See Notion's example
or explore use case

Notion paid playbook
Website conversion

6sense 5X'd leads with landing pages for new verticals

See how 6sense created targeted website experiences for industry-specific personas that converted 5X more qualified leads in one quarter.

See 6sense's example
or explore use case

6sense vertical playbook with Notion
Account-based marketing

Snowflake scaled their ABM program to every target prospect

See how Snowflake assembles 1:1 ABM campaigns for target industries, accounts, individual prospects, and even event invites.

See Snowflake's example
or explore use case

Snowflake ABM playbook
Product-led growth

Livestorm increased both enterprise demos and self-serve signups

See how Livestorm created split buyer journeys on their site that increased enterprise demos by 27% and self-serve signups by 78% at the same time.

See Livestorm's example
or explore use case

Livestorm Product Led Growth homepage
Website conversion

Clearbit doubled enterprise demo requests

See how Clearbit personalized their homepage messaging for enterprise buyers that they identified on their site.

See Clearbit's example
or explore use case

Clearbit homepage for enterprise

Setup Mutiny in minutes

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Works on any website

Mutiny is just a simple script - it works on top of any website and CMS. Blazing fast. No flicker. No impact on SEO.

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Connect your tools

Pull account, contact, and opportunity data from CRMs like Salesforce and HubSpot, and conversion events tracking from tools like Segment.

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Target B2B buyers

Connect your existing 6sense and Clearbit company lookup data (or get the add-on with your Mutiny plan), then target any B2B audience.

Hear from our customers

What makes Mutiny special?

Company - Amplitude
It is really easy for someone without any technical experience to personalize their website and improve conversion.
Author - Marcus Akerland
Marcus AkerlandSenior Performance Marketing Manager
Company - 6sense
Now we can improve customer experience, maintain brand consistency, and increase pipeline drastically.
Author - Grace Kleaveland Kupczak
Grace Kleaveland KupczakDigital Strategy & Growth Marketing Manager
Company - Notion
By improving conversion on our paid landing pages, we’ve made all our paid programs more efficient.
Author - Fabien David
Fabien DavidPerformance Marketing Manager
Company - Clickup
I can setup hundreds of tests in a fraction of the time it would take with other products.
Author - Jimmy Flores
Jimmy FloresGrowth Marketing
Company - Livestorm
We’ve been able to drive more conversions to exceed our revenue goals for both our self-serve and enterprise.
Author - Benoit Leggieri
Benoit LeggieriGrowth Lead
Company - Harness
The Mutiny team carefully thought through all the typical hurdles a marketer would go through in launching experiments, from idea generation to execution, and removed them.
Author - Will Feng
Will FengWebsite Optimization Manager
Company - Mode
We’ve been able to drive almost equal the outbound lead volume to the inbound lead volume.
Author - Jason Alafgani
Jason AlafganiSenior Growth Marketing Manager
Company - Sprig
We ended up increasing conversion 95% with just a few tweaks.
Author - Brynne Burgess
Brynne BurgessDirector of Growth Marketing
Company - RStudio
Digital advertising works really well for us now that we’re targeting the right audience with content.
Author - Robert Bethell
Robert BethellHead of Demand Generation

Try out Mutiny for yourself

Test drive Mutiny suggestions on your own site, or book your demo with our team.

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