FOR B2B MARKETERS

The best AI marketing use cases with Mutiny

All your marketing programs lead to the website. From content and paid to ABM and events, here's how B2B marketers convert more with Mutiny.

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Mutiny is trained to tell you what works best

Get fed ideas by our AI, 1:1 strategy sessions, and community playbooks from marketers at leading B2B companies.

Below are five favorite use cases to inspire your team, but...

Every website is different. For your website, Mutiny might have better ideas.

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Paid acquisition

Notion cut cost per lead through paid landing pages by 60%

See how Notion converted more signups from landing pages for paid traffic, personalizing by users' seen ads and device type for higher conversion.

See Notion's example

or explore use case

Website conversion

6sense 5X'd leads with landing pages for new verticals

See how 6sense created targeted website experiences for industry-specific personas that converted 5X more qualified leads in one quarter.

See 6sense's example

or explore use case

Account-based marketing

Snowflake scaled their ABM program to every target prospect

See how Snowflake assembles 1:1 ABM campaigns for target industries, accounts, individual prospects, and even event invites.

See Snowflake's example

or explore use case

Product-led growth

Livestorm increased both enterprise demos and self-serve signups

See how Livestorm created split buyer journeys on their site that increased enterprise demos by 27% and self-serve signups by 78% at the same time.

See Livestorm's example

or explore use case

Website conversion

Clearbit doubled enterprise demo requests

See how Clearbit personalized their homepage messaging for enterprise buyers that they identified on their site.

See Clearbit's example

or explore use case

Set up Mutiny in minutes

Works on any website

Mutiny is just a simple script - it works on top of any website and CMS. Blazing fast. No flicker.

Connect your tools

Pull account, contact, and opportunity data from CRMs like Salesforce and HubSpot, and conversion events tracking from tools like Segment.

Target B2B buyers

Connect your existing 6sense and Clearbit company lookup data (or get the add-on with your Mutiny plan), then target any B2B audience.

Hear from our customers

What makes Mutiny special?

It is really easy for someone without any technical experience to personalize their website and improve conversion.

Marcus AkerlandSenior Performance Marketing Manager

Now we can improve customer experience, maintain brand consistency, and increase pipeline drastically.

Grace Kleaveland KupczakDigital Strategy & Growth Marketing Manager

By improving conversion on our paid landing pages, we’ve made all our paid programs more efficient.

Fabien DavidPerformance Marketing Manager

I can setup hundreds of tests in a fraction of the time it would take with other products.

Jimmy FloresGrowth Marketing

We’ve been able to drive more conversions to exceed our revenue goals for both our self-serve and enterprise.

Benoit LeggieriGrowth Lead

The Mutiny team carefully thought through all the typical hurdles a marketer would go through in launching experiments, from idea generation to execution, and removed them.

Will FengWebsite Optimization Manager

We’ve been able to drive almost equal the outbound lead volume to the inbound lead volume.

Jason AlafganiSenior Growth Marketing Manager

We ended up increasing conversion 95% with just a few tweaks.

Brynne BurgessDirector of Growth Marketing

Digital advertising works really well for us now that we’re targeting the right audience with content.

Robert BethellHead of Demand Generation

Try out Mutiny for yourself

Take an interactive tour of Mutiny, or book your demo with our team.

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