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A/B testing for modern marketers

You no longer need two separate platforms for A/B testing and website personalization.

Mutiny’s unified conversion platform gives you the best of both, all powered by AI.

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Product Notebook
B2B website personalization

Test, optimize & personalize your B2B website with one platform

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Target any audience

All traffic A/B tests to 1:1 target accounts. It's just point and click.

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Build any experiment

Create, edit, and remove anything on your webpage with clicks or code.

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Measure all the impact

Prove how your personalized experiences contribute to pipeline and revenue.

Trusted by the fastest growing B2B companies

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Browse real customer examples
Use Case Walkthrough

How modern marketers run A/B tests with Mutiny

Target experiences to all visitors for A/B testing or specific segments for personalization. Mutiny makes it easy to build, launch, and measure your experiments in one platform that’s powered by AI.

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Precisely target every experiment

Build 'All Traffic' A/B tests or precisely target website audiences with all your connected data sources, AND/OR groups, and traffic allocation.

See how targeting works

Advanced Segmentation
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Edit anything on your web page instantly

Edit, reorder, and add any element on your web pages, banners, surveys, and side pops with our visual editor. Add custom JavaScript for exact control over your web page interaction.

Stuck with crafting test ideas? Ideate with Mutiny AI content suggestions to create high-converting A/B tests.

See how editing works

Mutiny Visual Website Editor
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Discover what to A/B test next

Segment your A/B test data by any Mutiny audience, multiple conversion events, device type, or returning behavior.

Compare website engagement and conversion metrics between your control and variations. See which identified companies have seen each variation.

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Then personalize for high value segments

Spot high-performing segments within your A/B test results, then personalize your entire website experience for them.

Personalizations with Mutiny typically see a 61% mean average lift in conversion.

See how it works

Product Led SaaS Websites

A unified conversion platform for modern marketers

Traditional A/B testing targets everyone on your site. Successful experiences are typically small % lifts, but can have high volumes.

Personalization targets your ideal customer segments with exact messaging. Mutiny experiences see an average lift of 61% with a median of 17%, but the volumes may be smaller.

Mutiny makes it easy to conduct sophisticated A/B tests and personalization across your funnel, measure the impact, and scale successful strategies across your entire website—all within one platform that’s powered by AI.

Hear from our customers

What makes Mutiny special?

Company - 6sense
Now we can improve customer experience, maintain brand consistency, and increase pipeline drastically.
Author - Grace Kleaveland Kupczak
Grace Kleaveland KupczakDigital Strategy & Growth Marketing Manager
Company - Amplitude
We’re really able to make that 1:many campaign feel like a 1:1 conversation.
Author - Marcus Akerland
Marcus AkerlandSenior Performance Marketing Manager
Company - Livestorm
We’ve been able to drive more conversions to exceed our revenue goals for both our self-serve and enterprise.
Author - Benoit Leggieri
Benoit LeggieriGrowth Lead
Company - Mode
We’ve been able to drive almost equal the outbound lead volume to the inbound lead volume.
Author - Jason Alafgani
Jason AlafganiSenior Growth Marketing Manager
Company - Harness
The Mutiny team carefully thought through all the typical hurdles a marketer would go through in launching experiments, from idea generation to execution, and removed them.
Author - Will Feng
Will FengWebsite Optimization Manager
Company - Segment
We don’t need to go and build all these different new landing pages.
Author - Kevin White
Kevin WhiteHead of Growth
Customer playbooks

Try winning personalization strategies

Study our library of successful playbooks, all written by marketers using Mutiny.

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Explore our customer playbooks
Mutiny makes you a better marketer
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Move faster

One easy UI. No code needed. Point, click, and launch experiences in minutes.

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Win consistently

Strike gold over-and-over by following our AI suggestions and customer playbooks library.

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Get direction

Get bespoke guidance from your Mutiny Growth Strategist. We're just a Slack message away.

Try out Mutiny for yourself

Take an interactive tour of Mutiny, or book your demo with our team.

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