A/B testing for modern marketers

You no longer need two separate platforms for A/B testing and website personalization.

Mutiny’s unified conversion platform gives you the best of both, all powered by AI.

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Test, optimize & personalize your B2B website with one platform

Target any audience

All traffic A/B tests to 1:1 target accounts. It's just point and click.

Build any experiment

Create, edit, and remove anything on your webpage with clicks or code.

Measure all the impact

Prove how personalization and A/B tests drive conversions and revenue.

Trusted by the fastest growing B2B companies

Browse real customer examples

Use Case Walkthrough

How modern marketers run A/B tests with Mutiny

Target experiences to all visitors for A/B testing or specific segments for personalization. Mutiny makes it easy to build, launch, and measure your experiments in one platform that’s powered by AI.

Precisely target every experiment

Build 'All Traffic' A/B tests or precisely target website audiences with all your connected data sources, AND/OR groups, and traffic allocation.

See how targeting works

Edit anything on your web page instantly

Edit, reorder, and add any element on your web pages, banners, surveys, and side pops with our visual editor. Add custom JavaScript for exact control over your web page interaction.

Stuck with crafting test ideas? Ideate with Mutiny AI content suggestions to create high-converting A/B tests.

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Discover what to A/B test next

Segment your A/B test data by any Mutiny audience, multiple conversion events, device type, or returning behavior. Compare website engagement and conversion metrics between your control and variations. See which identified companies have seen each variation.

Then personalize for high value segments

Spot high-performing segments within your A/B test results, then personalize your entire website experience for them.

Personalizations with Mutiny typically see a 61% mean average lift in conversion.

See how it works

A unified conversion platform for modern marketers

Traditional A/B testing targets everyone on your site. Successful experiences are typically small % lifts, but can have high volumes.

Personalization targets your ideal customer segments with exact messaging. Mutiny experiences see an average lift of 61% with a median of 17%, but the volumes may be smaller.

Mutiny makes it easy to conduct sophisticated A/B tests and personalization across your funnel, measure the impact, and scale successful strategies across your entire website—all within one platform that’s powered by AI.

Hear from our customers

What makes Mutiny special?

It is really easy for someone without any technical experience to personalize their website and improve conversion.

Marcus AkerlandSenior Performance Marketing Manager

Now we can improve customer experience, maintain brand consistency, and increase pipeline drastically.

Grace Kleaveland KupczakDigital Strategy & Growth Marketing Manager

By improving conversion on our paid landing pages, we’ve made all our paid programs more efficient.

Fabien DavidPerformance Marketing Manager

I can setup hundreds of tests in a fraction of the time it would take with other products.

Jimmy FloresGrowth Marketing

We’ve been able to drive more conversions to exceed our revenue goals for both our self-serve and enterprise.

Benoit LeggieriGrowth Lead

The Mutiny team carefully thought through all the typical hurdles a marketer would go through in launching experiments, from idea generation to execution, and removed them.