From Weeks to Hours: The Behind-the-Scenes Journey to Scalable LinkedIn Ads

If you’ve ever run a 1:1 ABM campaign, you know the dirty secret: distribution is often where the magic dies.

We learned this the hard way—until we decided to build our way out.

The Setup: Personalization That Works—If You Can Deliver It

At Mutiny, we put our own platform to the test. Our outbound engine runs on 1:1 personalized landing pages—custom content, tailored messaging, and targeted engagement that feels human, not automated.

And it works. Today, 40% of our pipeline comes from outbound campaigns powered by 1:1 pages.

But there was one big issue: getting those campaigns in front of buyers fast enough. Sales was running sequences. We were designing and launching custom pages. But our marketing-led efforts kept hitting a bottleneck: LinkedIn ads.

The Conflict: Why LinkedIn Ads Became Our Bottleneck

LinkedIn is critical for us—it’s where our enterprise buyers live. But launching 1:1 ads there? It was a nightmare.

Our ABM lead, Stella, was spending:

• Hours researching in Notion

• Collaborating on copy in spreadsheets

• Designing creatives in Figma

• And finally, manually building every ad in LinkedIn

30 minutes per ad. 15 accounts? That’s an entire week gone. 100 accounts? Not even possible.

By the time our ads were live, the quarter was already half over. We had beautiful landing pages and messaging—but no way to drive consistent traffic at scale.

The Turning Point: We Built the Tool We Wished We Had

Eventually, the pain became too big to ignore. So we asked: What if we could do all of this—copy, creative, personalization, ad creation—in one place?

That’s when we built the Mutiny LinkedIn Ads integration. 

The Resolution: One-Click, Personalized Ad Campaigns

Now, instead of a week of manual work, our process looks like this:

• Draft one core ad in Mutiny

• Let AI generate variations for each account

• Set targeting, dates, and budget—all inside Mutiny

• Hit publish

• LinkedIn campaigns go live instantly

50 accounts. Under one hour. No juggling five tools.

The Impact: More Time for Strategy, Less Time on Setup

The biggest shift? It’s not just about saved time. It’s about what that time unlocks.

• We now run both 1:1 and 1:many plays, without tradeoffs

• We reinforce messaging across channels, keeping deals warm and multi-threaded

• We launch faster, learn faster, and adjust faster

And it’s working. Our outbound continues to drive nearly half our pipeline—and now, it’s scalable.

Conclusion

If 1:1 feels impossible to scale, you're not alone. We’ve been there.

But with the right tools (and the right pain to motivate you), it doesn’t have to stay that way.