How Mutiny Uses Mutiny: The Signal-Driven Cold Calling Playbook

WHAT YOU'LL LEARN

• How Mutiny’s BDRs and AEs use real-time signals to time outreach perfectly

• How marketing and sales actually stay aligned (not just talk about it)

• The exact weekly workflow we use to scale personalization with AI

• How 1:1 microsites help close in-flight deals faster

WHAT YOU'LL NEED

• A 1:1 platform, like Mutiny

• Sales automation (e.g. Outreach, Salesloft)

• Gong (or any call recording platform)

• CRM (e.g. Salesforce)

• Notion (or a shared doc to align on outreach)

THE PROBLEM

B2B sales has a noise problem. Your buyers are drowning in the same templated emails, empty value props, and zero-context cold calls.

The kicker? They are showing interest. But sales teams can’t see it in time—or don’t know what to do with the signals when they do.

On top of that, most outreach isn’t personalized enough to break through. It’s either too generic to resonate or too manual to scale. So even great accounts slip through the cracks.

We needed a system that did three things:

• Let us know who was showing intent and when

• Made personalization fast and scalable (thanks, AI)

• Kept marketing and sales in sync, every single week

THE HYPOTHESIS

If we could reach out at the moment a buyer showed interest—with a message tailored to what they cared about—we could create warm conversations out of cold outreach.

And if we could do that at scale, using AI and real engagement signals, we’d book more meetings, accelerate deals, and keep sales and marketing rowing in the same direction.

Spoiler: it worked. And now we’re breaking it down for you.

THE SOLUTION

1. Sales + Marketing Weekly Rhythm

Monday: Jonah (Mutiny BDR) reviews last week’s outreach performance—open/reply rates, bounce rate, meeting rate. He notes top subject lines, messaging that hit, and campaigns that flopped.

Tuesday–Wednesday: Campaign launches go live. We pace sends over two days to protect domain health.

Thursday: Research + sourcing. We identify titles and accounts showing real intent based on page visits (via Mutiny’s Web Extension) and Account Intelligence.

Friday: New cadences are built. AI helps us draft messaging that feels hyper-personal—without handcrafting every line.

🛠 Shared Notion Doc: Campaign data, themes, and results all live here. It’s how we align across teams without endless Slack threads.

2. Personalization That’s Actually Personal

Jonah’s not guessing what to say—he’s using real-time data.

When someone from a target account browses a high-intent page (e.g. pricing or product tour), Mutiny’s Web Extension notifies him. He can see which pages they visited, how long they stayed, and what content they read.

With those insights, Jonah spins up tailored outreach using ChatGPT + Clay to draft copy that pulls in company-specific pain points and industry proof points.

⚡️ Pro tip: We use prompts like:

“Write a 3-sentence cold email to a Director of Marketing at a 500-person SaaS company who just viewed our pricing page. Mention challenges with personalizing at scale and reference their recent Series C funding.”

It’s fast, on-message, and feels like we did hours of research—even though we didn’t.

3. Accelerate Open Deals with Gong + Microsites

Liam (Mutiny AE) takes things even further once a deal’s in motion.

After each call, he pulls highlights from Gong and drops them into ChatGPT:

“What are the main goals, blockers, and buying signals from this transcript?”

He then formats those insights into a CSV and uploads them into Mutiny to generate 1:1 microsites—custom pages built for each account, featuring:

• Their stated goals

• Product features that map to their pain

• Relevant case studies or offers

• Direct Calendly links to keep the deal moving

Prospects land on a page that looks like it was built just for them (because it was). And they engage—fast.

Bonus: Every time they come back to the site, we get new signals that feed into even more relevant follow-ups.

THE IMPACT

By building this system, we’ve seen:

• Faster replies — prospects reply in minutes, not days

• Higher efficiency — reps focus on hot accounts, not dead ones

• More velocity — 50% of in-flight deals now visit their 1:1 page

• Deeper alignment — sales and marketing share wins and adjust in real-time

This isn’t theory—it’s what we do every week. And it works.

Final Advice

Start small. Use signals to warm up your cold outreach. Build 1:1 pages for just your top 10 accounts. Then scale from there with AI.

Remember: personalization doesn’t mean more work—it means less wasted effort. When you reach the right person with the right message at the right moment, it’s no longer “outreach.”

It’s just a conversation that was meant to happen.