8 Best Account Intelligence Software For Enterprise ABM in 2026

Sifting through hundreds, or even thousands, of accounts to find in-market buyers is a significant challenge for Account-Based Marketing (ABM) leaders at enterprise B2B companies.

Despite access to plenty of data, most go-to-market teams still struggle to pinpoint which accounts and contacts are ready to engage or why. Data sits in silos and intent signals go unnoticed, making it difficult for both marketing teams and sales reps to connect with the right decision-makers at the right time.

Account intelligence software turns disconnected data into a competitive advantage. It provides clear, actionable insight so go-to-market (GTM) teams can identify high-value targets, time their outreach, and personalize every interaction. This focus shortens sales cycles and improves conversion rates.

In this guide, we’ve curated eight of the best account intelligence software platforms for enterprise ABM and GTM teams, helping marketers transform scattered data into focused, revenue-driving action.

What is account intelligence software?

Account intelligence software is a category of technology that uses artificial intelligence and machine learning to unify data about target companies. The best platforms give B2B GTMt teams a complete, actionable view of their target accounts.

These platforms aggregate data from multiple sources to create rich profiles that detail information such as:

• Ideal customer profiles: beyond basic firmographics, including company size, industry, growth stage, and engagement trends

• Technographic data: visibility into each account’s tech stack

• Strategic context: visibility into each account’s tech stack, priorities, and pain points

• Real-time buying signals: alerts for new funding, leadership changes, or surges in product research

By leveraging predictive analytics and better account identification, teams can refine their sales strategies, time outreach, personalize campaigns, and focus on accounts most likely to convert.

The 8 best account intelligence software in 2026

#1 Mutiny

Mutiny is an AI-powered personalization platform that unifies GTM data to help enterprise ABM teams scale meaningful 1:1 landing page experiences without sacrificing quality or creativity.

Website: mutinyhq.com

Best for: Uniting account intelligence, personalization, and campaign execution in one marketer-led platform.

Key features: AI-powered insights and account research, no-code personalization engine, AI-generated 1:1 landing pages and ads, and LinkedIn Ads integration.

Ideal for: Enterprise ABM marketers focused on breaking through and converting more target accounts by delivering a personalized, high-touch website experience.

Pricing: Contact sales for a demo and quote.

Mutiny helps B2B marketers turn account intelligence into action with AI-driven insights and no-code landing page execution.

AI agents uncover buying signals, personalize landing pages and ads for each account, and align marketing and sales through shared engagement data.

Built-in analytics, session replays, and account timelines show who’s engaging and how, helping teams prove impact and accelerate pipeline. These insights can be pushed directly into Mutiny’s Web Extensions to keep reps informed, and used to swap generic testimonials for relevant case studies.

“Love how easy it is to set up new A/B tests and personalized landing pages. It would be basically impossible for us to do this at the scale we're doing now without Mutiny.” -Natalie M., Head of Growth

G2 rating ★★★★★ (4.7)

Pros:

• Praised for helping teams scale high touch enterprise programs

• Campaign engagement analytics

• Exceptional and helpful customer support team

Cons:

• Built for enterprise ABM teams, SMBs may find it expensive

#2 HockeyStack

HockeyStack is an AI-powered analytics platform that helps B2B teams understand how every marketing and sales touchpoint drives revenue impact.

Website: Hockeystack.com

Best for: ABM analytics & AI insight.

Key features: Custom reports, out-of-the-box dashboards, buyer journeys, workflows.

Ideal for: Enterprise ABM or revenue teams wanting faster insight and actionable analytics without manual report-building.

Pricing: Contact sales

HockeyStack aggregates data across CRM, web, and ad platforms, and layers on Odin AI, an in-product analyst that answers questions in plain language and recommends action.

Its engagement scoring, attribution models, and account-level insights help marketing teams prove the direct link between activity and pipeline and prioritize where to invest.

“The measurement and reporting tool allowed us to successfully analyze the entire buyers journey and evaluate our impact on pipeline & revenue.” - Andrew N, Director of Demand Generation

G2 rating ★★★★★ (4.6)

Pros:

• Easy-to-use interface

• Users praise its customer support team

• Comprehensive analytics and exceptional attribution

Cons:

• Some users say it has a time-consuming learning curve due to its complex range of features.

#3 HubSpot

HubSpot (Marketing Hub) is a connected Customer Relationship Management (CRM) and marketing automation platform that helps ABM teams unify customer data and use AI to personalize campaigns across the full buyer journey.

Website: Hubspot.com

Best for: All-in-one CRM platform with integrated AI for ABM execution.

Key features: HubSpot AI (powering predictive lead scoring, AI content assistants, and chat summaries), native integration between marketing, sales, and service data, Salesforce integration, and an extensive app marketplace.

Ideal for: Companies already using or wanting a single, unified platform to manage their entire customer lifecycle, using AI to enhance their existing ABM plays.

Pricing:

• Starter: Starts at $15/mo for 1,000 marketing contacts

• Professional: Starts at $890/mo for 2,000 marketing contacts

• Enterprise: Starts at $3,600/mo for 10,000 marketing contacts

HubSpot brings marketing, sales, and service data together in one system to create a clear picture of each account.

Its built-in AI surfaces engagement trends, lead quality, and deal signals so teams can act faster and target more precisely. The result is a scalable foundation for account intelligence and coordinated outreach.

“It is a powerful machine that supports our B2B marketing team to help us drive more (and better) leads for our sales team (who also uses the Sales Hub).” - Shaye S., Director of Marketing

G2 rating: ★★★★½ (4.5)

Pros:

• Easy-to-use content publishing and automations

• Intuitive interface and design

• Seamless integrations for easy collaboration and data access

Cons:

• Limited advanced targeting and reporting compared to dedicated ABM platforms

• Higher pricing tiers may feel expensive for smaller teams

#4 6sense

6sense is a predictive intelligence platform that helps ABM teams uncover in-market accounts, understand buying intent, and prioritize outreach with data-driven precision.

Website: 6sense.com

Best for: Predictive account scoring and intent-based ABM.

Key features: Buyer intent detection, AI-driven account scoring, pipeline forecasting, sales alerts, and CRM integrations.

Ideal for: Enterprise marketing and sales teams that want to align around shared insights to identify and convert high-potential accounts faster.

Pricing: Contact Sales

6sense uses AI and intent data to predict which accounts are ready to buy and what topics they’re researching.

As a comprehensive data platform, its unified dashboard connects insights from sources like your CRM and Salesforce to give revenue teams a clear view of each account’s buying stage. The platform helps focus GTM efforts on accounts with the highest revenue potential.

“Its powerful blend of AI-driven insights, cross-functional alignment, and streamlined automation makes it a must-have for those looking to achieve predictable and sustainable revenue growth.” - Abhinav D., Sr Manager

G2 rating: ★★★★☆ (4.3)

Pros:

• High-quality intent data enhances outreach

• Intuitive, user-friendly interface makes training easier

• Advanced targeting features make campaign creation simple

Cons:

• Some users report data overwhelm that steepens the learning curve

• Complexity of the program can make navigation and configuration challenging

#5 Apollo

Apollo is a data intelligence and sales engagement platform that helps ABM teams identify target accounts, enrich contact data, and connect with buyers through coordinated outbound campaigns.

Website: Apollo.io

Best for: Contact data enrichment and outbound ABM programs.

Key features: Verified contact and company database, intent signals, sequencing tools, CRM integrations, Chrome extension. Ideal for: GTM and ABM teams that rely on accurate data and automated outreach to engage target accounts at scale.

Pricing:

• Basic: $59 / user / mo

• Professional: $99 / user / mo

• Organization: $149 / user / mo

Apollo combines an extensive contact and company database with tools for sequencing, enrichment, and intent tracking.

It helps teams build high-quality target lists, monitor buying signals, and automate personalized outreach. With integrated CRM syncing and engagement analytics, Apollo centralizes prospecting and gives marketers a stronger data foundation for account-based strategies.

“The search filters and enrichment are strong, which saves a lot of time when targeting specific industries or roles. Sequences are straightforward to set up, and the analytics give good visibility into what’s working.” - Dan P., Account executive

G2 rating: ★★★★½ (4.7)

Pros:

• Singular platform for contacts and automated outreach

• Extensive data and customization options

• Email finder feature makes prospecting easier

Cons:

• Steep learning curve

• Users frequently report phone data inaccuracies

#6 Unify

Unify is an AI-powered GTM platform that unites account data, engagement signals, and outbound workflows so ABM and sales teams can execute coordinated plays in one place.

Website: unifygtm.com

Best for: Coordinating outbound, ABM, and RevOps data in a single workspace.

Key features: AI signal detection, automated outbound sequences, intent data enrichment, multi-channel analytics, CRM sync.

Ideal for: Growth, marketing, and RevOps teams that want to align data, intent, and outbound actions under one AI-driven platform.

Pricing:

• Growth: $1,460/mo

• Pro plan: Contact sales

• Enterprise: Contact sales

Unify acts as a central hub for go-to-market intelligence by connecting data sources, buyer intent signals, and outreach workflows in a shared workspace.

Its AI agents surface in-market accounts, recommend next steps, and trigger personalized outbound sequences automatically. The result is faster coordination across marketing and sales, and a direct line of sight into what drives pipeline.

“We have identified >10k companies hitting our website in month 1 of using Unity GTM. The accuracy of the data is great. We have begun to sequence target audience segments and the efficiency of that first touch is game changing.” - Eoin W., VP Sales

G2 rating: ★★★★★ (4.8)

Pros:

• Widely praised for its ease of use

• Exceptional support team that improves user experience and success

• Excellent automation capabilities that save time and improve engagement

Cons:

• Lack of native HubSpot integration can limit workflow efficiency for some users

• Occasional bugs and clunky filtering create a steep learning curve

• Limited multi-channel support and customization options

#7 Clay

Clay is a data enrichment and automation platform that helps ABM and growth teams find, qualify, and personalize outreach to target accounts using live data and AI.

Website: clay.com

Best for: Automating data enrichment and building personalized outbound workflows at scale.

Key features: AI Assistant (Claygent), Waterfall Enrichment (50+ data providers), Company and Contact Search, No-code Workflow Automation, Live Web Scraping, CRM & API Integrations.

Ideal for: Growth and ABM teams that want to automate prospect research, hyper-personalize outreach, and scale campaigns efficiently.

Pricing:

• Starter: $134/mo

• Explorer: $314/mo

• Pro: $720/mo

• Enterprise: Contact sales

Clay pulls fresh company and contact data from hundreds of public and private sources, enriching every record in real time. Its AI assistant, Claygent, can act as a virtual researcher to find the right contacts, fill in missing data, and write personalized messaging automatically within its powerful workflow builder.

“The number of features and possibilities are enormous. It is a huge enrichment for fieldwork in market analysis and business intelligence” - Saskia D., Go-to-Market & RevOps Strategy Advisor

G2 rating ★★★★★ (4.8)

Pros:

• Extensive and seamless integrations

• Intuitive user interface for a complex tool

• Highly flexible automation engine

Cons:

• Unlocking its full potential may require some coding

• Advanced features can have a steep learning curve

• Easy to misuse credits while learning the platform

#8 Demandbase

Demandbase One is a comprehensive Account-Based Marketing (ABM) platform that helps enterprise GTM teams find, engage, and close their most important accounts.

Website: demandbase.com

Best for: End-to-end ABM execution, from discovery to closing deals.

Key features: Account identification, intent data, cross-channel advertising, website personalization, and sales orchestration.

Ideal for: Enterprise revenue teams looking for an all-in-one platform to manage their entire ABM strategy.

Pricing: Contact Sales.

Demandbase combines rich intent data with a suite of advertising, personalization, and sales tools to create a unified ABM platform. It helps teams identify in-market accounts, engage them with targeted ads and web experiences, and provide sales with the insights they need to close deals, all from a single system.

“The quality of intent data and the precision in identifying and prioritizing target accounts are impressive.” - Felipe S., Cofounder & CEO

G2 rating: ★★★★½ (4.4)

Pros:

• Powerful intent tracking enhances lead gen

• Valuable insights for account targeting

• Seamless integrations

Cons:

• Can be complex and may require significant resources to manage

• Many users mention an overwhelming, steep learning curve

Turn insight into action

The right account intelligence software turns raw data into opportunity, empowering sales reps to build stronger relationships with key decision-makers.

By using artificial intelligence to analyze behavior, this clarity is the foundation for a more efficient and predictable revenue engine with higher conversion rates .

For teams ready to put these principles into practice, Mutiny is built to turn disconnected GTM data into coordinated, high-impact campaigns that connect with buyers through relevance and respect.

Ready to create better ABM campaigns faster? Take a Mutiny Product Tour or request a demo call today.