Your Guide to AI Research in Mutiny’s Account Studio

AI research is still new territory for many of us, and like any new tool, there’s some testing and learning involved. The good news: you don’t need to start from scratch. With the right prompts, you can quickly surface insights that fuel personalization, sharpen your targeting, and empower your sales team.

This post will walk you through when to use Mutiny’s AI Research in Account Studio, how to prompt for the best results, and examples you can use right away.

When to Use AI Research

AI Research works best when you need context that’s findable on the public web. Use it when you want to:

• Enhance personalization: Gather insights you can weave into your campaign content.

• Segment smarter: Enrich your data with structured attributes to segment your target account lists more strategically. 

A helpful way to think about prompting is to ask yourself: “What kinds of discovery questions does your sales team ask in the initial qual call that we could research on the web publicly?”

Think of it like a research assistant that specializes in surfacing what’s relevant for account-based marketing.

Best Practices for Prompting

1. Be specific → Instead of asking, “What does this company do?”, try “Summarize this company’s top 3 priorities in their most recent earnings call.”

2. Define the format → For example, “Classify the company’s employee size as: <200, 200–1000, or 1000+. Return only one of these labels.”

3. Iterate → Preview the results and refine your wording until the answers are clean and useful.

Personalization Prompts You Can Steal

Use these to make your outreach and campaigns feel truly one-to-one:

Leadership priorities

• Prompt: “From recent press releases or blogs, what initiatives have their marketing executives announced in the past 12 months?”

• How to use: Highlight the company’s stated goals in a solutions section, connecting to how you can help.

Tech stack clues

• Prompt: “List the primary marketing technologies this company uses (website, ads, analytics). Return as a comma-separated list.”

• How to use: Highlight how your product integrates with the tools they already rely on.

Talent trends

• Prompt: “Has this company recently hired or announced roles related to Demand Gen? Summarize in 2 sentences.”

• How to use: Position your value as supporting the new team’s mandate.

Segmentation Prompts to Sharpen Targeting

AI Research can also help you create clean data points for account lists and targeting. Here are some structured prompts you can try:

Go-to-market motion

• Prompt: “Does this company primarily sell to SMB, Mid-Market, or Enterprise? Return one of those three only.”

Competitor intel

• Prompt: “Does this company use a competitor solution to [my company], or have they been associated with any competitor solution blog posts, case studies, customer stories, webinars, events, or other content?”

Vertical focus

• Prompt: “Is this company focused on healthcare, financial services, retail, or other? Return just one category.”

Partnership signals

• Prompt: “Does this company have an official partnership with Salesforce, AWS, or Microsoft? Return True/False.”

Recent news & signals

• Prompt: “Have any of these accounts executed an acquisition within the past 12 months? Return True/False

How Customers Are Winning with AI Research

One of the most powerful ways our customers are finding value with AI research is by operationalizing it directly into their sales and renewal motions.

Take SolarWinds. Their team uses Account Studio to run structured research that fuels both marketing and sales. The insights they generate don’t stop at personalization for 1:1 pages—they also power the sales web extension, so reps have quick access to the right context while drafting emails, prepping for calls, or building renewal use case documentation.

Here are some of the example prompts SolarWinds has found to be successful:

• “Identify the company’s core products and solutions. Include descriptions of each offering, the target audience, and any recent product launches or updates.”

• “Research the company’s current strategic priorities for the next 12–24 months. Look for stated business goals, technology roadmaps, growth initiatives, or industry focus areas.”

• “Analyze the company’s market positioning and competitive landscape. Identify their primary competitors, how they differentiate themselves, and their share or influence in the market.”

• “Summarize how the company describes its value proposition to customers.”

• “Based on the company’s current business model, priorities, and challenges, identify specific ways they could benefit from SolarWinds' [product solution].”

• “Draft a tailored, value-driven pitch for SolarWinds for each company. Incorporate their strategic goals, industry challenges, and competitive pressures, highlighting how the solution will deliver measurable impact.”

By standardizing prompts like these, SolarWinds ensures consistent, high-quality insights that flow seamlessly into both marketing and sales workflows—turning AI research into a repeatable engine for growth.

Why This Matters

Great prompts don’t just populate fields—they unlock the kind of context that helps you speak your buyer’s language, segment smarter, and break into accounts with confidence.

The fastest way to start is simple: pick a list of accounts you care about, drop in one of the prompts above, and see what you uncover. From there, you’ll quickly learn how to refine and scale.

Want to see AI Research in action? Book a demo with our team. Already a Mutiny customer and interested in adding to your plan? Reach out to support@mutinyhq.com and we’ll connect with your rep.