Because of Mutiny’s ease-of-use, Carta was able to launch all four banner experiences in less than 30 minutes - and that includes the time to analyze top performing assets and draft the banner content!
After just a few days, Mutiny started routing traffic to the highest performing variation. The “Pitch Deck” experience had a 2x higher clickthrough rate and a 5x higher conversion rate than the next-best experience. Of those that clicked through to the asset, 23% downloaded the whitepaper.
This resulted in Carta driving 200+ additional high-quality leads every week!