Introducing: Email Gating

Email Gating

GTM teams send custom assets to prospects every day - personalized landing pages, decks, one-pagers - then have no idea what happens after the link goes out. The asset disappears into a black box. You built something specific for a specific account and got nothing back.

What we built

We rolled out email-gated access on every asset in Mutiny. You control who gets in. Specific emails for one-to-one outreach. Full domains when you're running an ABM play. Verified emails when you need real certainty about who's on the other side.

Why it matters for GTM teams

When a visitor submits their email, they show up by name in your asset analytics. You see the person, the company, what they looked at, and how long they stayed. The custom page you built for a prospect becomes a live signal source instead of a sent document.

That signal runs from first touch all the way through close. You know who's actually paying attention. You know which accounts are warming up before they reply. That's a fundamentally different kind of data than anything you get from a PDF attachment or an untracked link.

Use cases

• One-to-one outbound: gate by specific email address so you know exactly when your target contact engages.

• ABM plays: gate by full domain to capture anyone at a target account who views your page, not just the contact you emailed.

• Pipeline acceleration: send a deal-specific asset gated by email and use the engagement data to time your follow-up.

• Event or campaign assets: use domain gating to see which companies from a campaign are actually clicking through.

Every asset you send is now a way to learn who's paying attention. Try email gating on your next Mutiny asset.