About this Blueprint
Sending a prospect multiple case study links in an email puts the work on them. They have to click through each one, lose context between tabs, and piece together why any of it is relevant to their situation.
A case study round-up page does that work for them. Tell Mutiny who the audience is and which customer wins to highlight. Mutiny builds one clean, scannable page that curates the most relevant stories, frames each outcome around what this buyer cares about, and makes it easy to reach you when they're ready to talk.
Who This Is For
Account executives who want to send a curated proof package instead of a list of links.
Product marketers building persona-specific or industry-specific proof libraries.
ABM teams running targeted plays who need a fast way to assemble the most relevant customer stories for each segment
Best Use Cases
Pre-meeting proof package
Before a demo or evaluation call, send a round-up page that shows the prospect companies in their industry achieving outcomes with your product. They walk into the meeting already warmed up.
Persona-specific landing destination
When you're running a campaign targeting a specific role or industry, a round-up page gives that audience a destination that feels built for them, not a generic case study index.
Competitive deal support
When you know a prospect is evaluating alternatives, a page that curates multiple wins from companies just like them builds the kind of pattern recognition that a single case study can't.
What's Included
Intent-focused hero
A clear headline that tells the reader exactly what this page is and why it was built for them.
Rep message
A prominent, personal prompt to reach out and continue the conversation. Keeps the human connection visible even as the page does the selling.
Curated case study cards
Two to six customer stories selected for relevance to this specific audience. Each card includes the company logo, an outcome-focused summary tied to the persona's specific needs, and a direct link to the full story. Consistent structure across every entry so the page is easy to scan.
Getting Started
Tell Mutiny who the page is for and which customer stories you want to highlight. Mutiny builds the full page from that input, pulling from your existing case studies and framing each one around what this specific audience cares about.
Helpful context includes:
The persona, industry, or individual this page is built for
The specific customer stories or outcomes you want to feature
Your contact details for the rep callout section
Any pain points or priorities that are most relevant to this audience
Conclusion
Buyers don't make decisions based on one story. They look for a pattern. A case study round-up page built in Mutiny gives them that pattern in one place, curated for their specific situation, with a clear way to keep the conversation moving.
Give them the proof. Make it easy to find. Make it even easier to reach you.
Case Study Round Up
A curated collection of customer wins that gives buyers the proof they need to build confidence in your solution
When to use this blueprint
You're sending a prospect multiple customer stories and want them organized in one place rather than scattered across separate links
You're targeting a specific persona or industry and want a single page that surfaces only the most relevant proof points
You're building a leave-behind for a demo or meeting that shows depth of customer success without overwhelming the reader