We're excited to introduce a major upgrade to analytics in Mutiny, making it easier to understand who's engaging with your content, measure performance across your assets, and uncover insights with the Mutiny Agent.
A redesigned analytics experience for every asset
Every asset now includes a completely redesigned analytics view. Click Analytics in the top right corner of any published asset to explore performance over any time period.
We've organized visits into three simple categories:
Identified: Visitors whose identity is known, making it easy to see exactly which people and accounts are engaging with your content. Visitors can be identified through email-gated assets, Outreach and Salesloft tracking links, or your own integrations via our API.
Engaged: High signal visits from people who meaningfully interacted with your content. These visitors spent at least 30 seconds on the page or clicked at least once, whether they're identified or anonymous.
All: Every visit to your asset. We continue to filter out bot traffic by default, but you can choose to include it if you want a complete picture.
To discover if certain prospects are engaging with your materials, you can also search by email address or company domain to quickly understand engagement from a specific person or account.
Project-level analytics
Analytics are no longer limited to individual assets.
Every project now includes a rollup analytics view that aggregates performance across all published assets in that Project. You'll see the same familiar analytics experience, with details on which asset each visit came from. This makes it easy to understand how an entire campaign is performing instead of analyzing one asset at a time.
Agent access: ask the Mutiny Agent questions about your analytics
Need an answer that isn't available in a built-in report? Just ask the Mutiny Agent.
The agent can analyze your analytics data, generate custom charts, and answer questions like:
Which new accounts have visited my assets this month?
Which accounts are showing increasing engagement?
Show me engagement across these five assets.
Create a chart of identified visitors over time.
Instead of manually filtering data, you can simply describe what you're looking for and let the agent build the analysis for you.
Coming soon: Data exports
Over the next few weeks, we'll be rolling out analytics exports so you can bring your data into your own BI tools or reporting workflows. This has been one of our most requested features, and we're excited to make it available.
We hope these new analytics help you better understand your audience, spot buying signals earlier, and measure the impact of every asset you publish.